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KAZ
RU
Register
KAZ
RU
Almaty, April 22, 2025
Digital Tourism in Kazakhstan – 2025
Register
Main Topics of the Forum
Digital Transformation of Tourism and the Adoption of Innovative Technologies
Digital Transformation of Tourism
  • The Future of Kazakhstani Tourism in the Digital Age
  • The Role of Government and Business in Digital Transformation
  • "Tourism in the Fintech Era": Digital Platforms and Cashless Solutions
Technological Innovations and the Customer Experience
  • Which Digital Products Are in Demand?
  • How to Enhance Customer Experience Through Technology?
  • Tourism: Market Analytics
  • International-Level Digital Platforms
Innovations and Startups
  • Online Services for Travel Organization
  • Tourism Service Distribution — Tour Operators, Online Agencies, Marketplaces, and Others
  • Technological Solutions for Tour Operators, Agencies, Hotels, and Others
Speakers
International Speakers
  • Leonid Pustov
    Founder of the
    «Travel Startups Community»,
    Head of the Startup Commission of the Russian Union of the Tourism Industry
  • Andrey Ter-Grikurov
    IT Director
    «Adjara Group»
  • Aliyev Asylbek
    Vice President of the Tourism Development Support Fund of the Kyrgyz Republic
  • Yerbol Zhanybekov
    Executive Director,
    LLP SABRE Travel Network (Central Asia)
  • Mikhail Taratynov
    Head of Hotel Business Development for the CIS and Georgia, «Ostrovok!» Representative
  • Elizaveta Soboleva
    Lead Manager of
    «TeamJet»
  • Khvan Boris
    Head of Intercity Operations (CIS) at «inDrive»
  • Gulzara Kharamova
    Business Development Manager «Exely»
  • Ivan Bortnikov
    Co-founder «Youtravel.me»
  • Dmitry Alexandrov
    Head of GR Department at «Atlantis«
  • Marcia Elizabeth Christian Favale
    Founder Agorawalk.ai
    QIC, Board Member
  • Rafal Trepka
    Vice President for
    «MasterCard» in Eastern Europe and Central Asia
Speakers from Kazakhstan
  • Kairat Sadvakassov
    Chairman of the Board of JSC NC «Kazakh Tourism»
  • Alisher Yelikbayev
    Kazakhstani communications specialist, blogger, and entrepreneur.
  • Aigerim Musagazhinova
    Kazakh ethnographer and researcher of Kazakh cuisine.
  • Nurzhan Niyazaliev
    Shareholder, member of the Supervisory Board of the «Aqniet Group»
    of Companies
  • Syrymbek Tau
    Investor, entrepreneur
  • Galiya Toxeitova
    Head of the Tourism Department of Almaty city
  • Daniyel Serzhanuly
    Deputy Chairman of the Board of JSC NC
    «Kazakh Tourism»
  • Rashida Shaikenova
    Chairwoman of the Kazakhstan Tourism Association, President of the Kazakhstan Association of Hotels and Restaurants
  • Inna Rey
    Chairwoman of the Corporate Fund
    «Turistik Kamkor»
  • Talgat Maratov
    Director of the Participants Support Office at
    «Astana Hub»
  • Azatbek Ussuvaliev
    Authorized Representative, General Director of the «Wyndham Hotels & Resorts» network
  • Najibulla Gabibullayev
    Chief Information Officer
    «Pana Asia»
  • Anna Zagoryuko
    CEO Touroperator «Kompas»
  • Oksana Tikhonova.
    Chief Operating Officer of Aviata Business
  • Dauren Bazilov
    CEO «City Inovation»
  • Alexander Podvalov
    CEO of «AG TECH», Co-founder of «Agorawalk.ai», PhD in Geography, Senior Lecturer at the Department of Recreational Geography and Tourism, Al-Farabi Kazakh National University
  • Erkin Tikenov
    Director of «Incide Travel Research», Chairman of the Public Councilof JSC NC «Kazakh Tourism», and PhD candidate in Tourism.
  • Mikhail Vislin
    Chief Executive Officer
    (CEO) of «Tumodo»
  • Kanat Keldibekov
    CEO «ApartX»
  • Madiyar Toleugali
    CEO UvU Shuttle
  • 40+
    Speakers
    Leading Experts of the Tourism Market
  • 300+ Participants
    Exchange of experience and expert opinions, analytical information
  • 20
    Startups
    Promising projects with innovative ideas, poised for expansion
Program
April 22, Tuesday
9:00 - 10:00
Participant Registration
Coffee Break
10:00 - 10:15
Forum Opening
10:15 - 11:00
Presentation of the New Digital Platform for Tourism
11:30 - 13:00
Session 1
Reports
Panel Discussion
Digital Services of the Public Sector for Tourism Development (GovTech)
  • Digitalization Trends in Kazakhstan and Worldwide
  • Integration of Digital Resources with Government Systems
13:00 - 13:30
Coffee Break
13:30 - 15:00
Session 2
Reports
Panel Discussion
Digitalization of Kazakhstan's Tourism Industry
  • Customer Journey: How to Enhance Customer Experience Through Technology?
  • Digitalization in the Business Travel Segment
15:05 - 16:30
Session 3
Reports
Panel Discussion
Digitalization of the Hospitality Industry
  • Development of Booking Services
  • Digitalization of Accommodation Facilities
15:05 - 16:30
Venture session
  • Digital Employee - PRADAVAN
  • UvU Services
  • Virtual Tourist Card - Your Pass
  • Gamification in Tourism: Atlantis WebAR
16:30 -
17:00
Break
17:00 - 18:00
Startup Pitching
Choosing a Digital Product for Tourism
18:00 - 18:30
Forum Results and Awarding of Winners
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About the startup pitching
Selection of promising IT projects in the field of tourism
Participating companies
  • Young companies (up to 5 years old) developing IT projects in tourism and having at least a prototype.
  • Each startup has 10 minutes for their presentation. Questions from the jury.
  • Selection of the winner: The jury evaluates the ideas. Voting by forum participants.
  • Number of final participants: 6-7 teams.
What projects are presented by the startups?
  • Online services for organizing travel
  • Distribution of travel services – tour operators, online agencies, marketplaces, etc.
  • Technological solutions for tour operators, agencies, hotels, etc.
  • Suppliers of additional services for the tourism industry.

Startup Pitching Program

16:30 - 16:45
Overview of the digital startup market in 2025
16:45 - 17:30
Presentation of promising travel startups selected by the competition jury
17:30 - 18:00
Awarding the best digital solution
The prize fund is 10 million ₸ to support projects.
Participate in the startup pitching, get a chance to develop your project, and implement your most ambitious ideas!
Regulations on the Startup Pitch Competition
Organizing Committee
  • Kazakh Tourism
    JSC "National Company "Kazakh Tourism" is a subsidiary of the Ministry of Tourism and Sports, responsible for comprehensive and cohesive positioning of the country in both international and domestic markets.
  • PANA
    A young company in the field of hotel management, which started its operations as a hotel operator in 2020. With over ten years of experience in construction, consulting, and the hospitality industry, the portfolio includes 4 hotels under international brands and premium restaurants.
Supported by
Event Partners
Official information partner of the event.
Pana App
Pana – Accommodation rental in three clicks, a space for relaxation and living surrounded by friends, family, colleagues, and experiences.
Expertly designed properties with accessible luxury and a personal trip manager.
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Conference Organizing Board
  • Saule Zhanabayeva
    General Director of the
    «Pana Asia»
    Group of Companies
  • Leonid Pustov
    Founder of the
    «Travel Startups Community»,
    Head of the Startup Commission of the Russian Union of the Tourism Industry
  • Yernur Kenzhebekov
    Chief Manager of the Commercialization Service of the
    «Kazakh Tourism»
  • Nazym Abisheva
    Project Manager of the
    «Pana Asia»
About the Conference
Digital Tourism in Kazakhstan — 2025
The largest forum on digital technologies in the tourism and hospitality industry.

April 22, 2025, Almaty, Library of Al-Farabi Kazakh National University, Al-Farabi Avenue, 71/27

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Need help? Leave your phone number below.
We're here to help
+7 700 959 6123
Contacts
Pana Asia
info@pana-asia.kz
+7 747 061 7821

Organizers contacts
+7 707 855 1950
Social Media
Instagram
Website
Address
Al-Farabi Avenue, 71/27, Almaty


Regulations on the Startup Pitch Competition
Download


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